Gardening seems to be an easy analogy to turn to when you want to make comparisons, but it fits what I want to say. So, I'm going to use the cliché as well.
I love gardening. I love real hands on, plant things and watch them grow sort of gardening. I like the details and I like to see the overall garden come to life. But there's another way of gardening. Hire a gardener/landscape/horticulturist kind of company and pay them to make your garden the envy of the neighbourhood.
Twitter can be a bit like that.